Which of these copywriting and editing services could boost your communications today?
Your website is your front door. Powerful web content lets prospects know what you offer and why they should come inside.
As visitors explore your website, articles engage them to spend more time there, getting to know you and your organization. People like to share good articles; they will bookmark those pages. With enough great content, you can become a go-to resource, which leads to customers, clients, referrals, donors, supporters. Each article will also build your online presence to bring more interested prospects to your website.
Your blog posts offer the same engagement as articles for your prospects, but with a personal touch. People will get an inside glimpse: they will learn what you are all about and why you do what you do. Compelling blog posts invite people to interact, giving them new ideas and insights, and helping them feel like they know you. People tend to do business with people they know.
If you were to connect a series of blog posts, you would have the basis of an e-book. You can tailor your e-books around specific topics, or give a broad overview. E-books are often used as lead magnets, or free gifts to your prospective clients and customers.
Expect your e-books to be shared and bring in more visitors to your website. Choose your e-book topics according to what your prospects most need from a business like yours. The e-book is the appetizer. Your products or services provide the entree and dessert.
Special reports are a great way to connect with prospects and referrals. They provide such valuable insights that they are sure to be circulated widely. These strategic reports are an effective way to show your thought leadership within and beyond your industry.
There is a great deal of conversation taking place in the areas of corporate social responsibility and cause marketing. Special reports are a wonderful tool for engaging in those discussions.
An e-letter is a great way to stay in touch with people who know and support you. It’s also a powerful way to attract new supporters and keep them engaged in your activities. An e-letter also allows you to showcase parts of your organization or professional services that people might not be aware of. E-letters can be sent weekly, biweekly, or even monthly, and they are great for relationship-building and lead-nurturing.
When people first sign up for your e-letter, it is helpful to follow up with a series of email letters, usually sent by autoresponder. A strategically planned series of email letters furthers your relationship-building with customers, clients, referrals, donors, and supporters. When an email impacts readers, they like to share it with others. Keep that in mind as you create each letter.
You can also learn more about your clients, customers, and supporters with strategic questions in your email series. And you can use an autoresponder series of emails as a lead magnet, in the form of a free mini-course that will engage your prospects.
E-Courses & Online Courses
Another creative way to attract prospects and keep them engaged is to offer a free e-course. This can be done through an autoresponder series of emails. It can also be done through a free online course platform. You might even consider creating and offering some paid online courses for those who wish to continue their learning and engagement. Helping people through hands-on learning and activities is a great way to involve them in your social responsibility efforts.
Personal and corporate success stories are a key part of your communication strategy. Prospective clients and customers respond well to stories. If your focus is on corporate social responsibility or cause marketing, case studies are integral to your message. A strong case study is one that captures the heart of a person’s or company’s story, in a way that others will recognize their own situation and respond.
Brochures can take many creative formats, depending on who will receive and use them. They can be printed and shared online. Brochures offer a snapshot of what you provide, and an easy way for people to send you referral clients or customers. Brochures also invite follow-ups to learn more about what you offer.
Book Writing & Editing
Maybe you’ve never thought of writing a book, but consider the possibilities. A book is possibly the most powerful business card you can give someone. The approaches are endless to creating a book that strengthens your communication.
Technology has made book creation very accessible, and you can easily convert your print book to a digital copy as well. Through strategic book promotion in online bookstores like Amazon, and in your local community, you have the ability to reach new audiences with your vision.
What if you had someone to help with all of your writing and editing needs?
I would enjoy talking with you about the communication needs of your organization. I can help you create or add to your content strategy.
If you don’t see the writing or editing service you are looking for, please ask me.