Cause Marketing

Why a cause marketing campaign can benefit you … and everyone!

Cause marketing happens when a for-profit company teams with a nonprofit organization to promote a life-changing cause through sales of a product or service. A cause marketing campaign allows consumers to play a big role in changing the world – and they love it!

A well written cause marketing campaign offers potential beyond imagination:

• For-profit companies build a strong emotional connection and loyalty with customers and clients.
• Nonprofits receive greater visibility and funding for the amazing work they are doing.
• People benefit – those whose lives are impacted directly by the nonprofit’s work, as well as individuals and families that see and feel how they are making a difference.

When a for-profit company already offers a great product or service, customers and clients benefit. When a direct connection with a nonprofit organization is offered, the results are even better.

An effective cause marketing campaign brings powerful messages together.

But how do you fold all these ingredients into a strong cause marketing campaign?

If you are a for-profit company, your marketing team is already busy producing copy to support your products and services.

If you are a nonprofit, you are swamped to the gills, trying to build your brand and place it in front of people.

Who has time to create additional materials?

And how do you sell a prospect on two companies, a product or service, and a charitable cause, with one set of marketing materials?

The good news is, you already have much of what you need. The cause marketing message brings several already powerful messages together to create a clear, concise, emotional connection with customers, clients, and prospects – an emotional connection that will benefit you beyond this campaign.

You don’t have to worry about how busy your teams are, because I can write your targeted cause marketing materials for you.

The extra benefit to you is that I am your ideal customer/client.

Not only am I an experienced copywriter … I am also your target audience!

I love nonprofit companies. And I love for-profit companies that work with nonprofits and use an already great product or service to make an even bigger impact in people’s lives.

With the combined effort of a for-profit and nonprofit company working together, the impact is powerful. And a cause marketing campaign allows me, your ideal customer or client, to participate in making the world a better place.

That’s a win-win-win-win!

It is hard for me to pass up on donating $1 to a good cause. Just like all of your customers, clients, and prospects, I love knowing I can take one small action today to help make someone’s life better.

This means I know what your prospects, customers, and clients are feeling and how they will respond emotionally to your communications. I know what they want to see, feel, and experience as they participate in your cause marketing campaign. I experience their same desire to make a difference, and I know what kinds of words compel me to respond. I bring that firsthand experience to everything I write.

My first experience with making an impact came at about age six, when our Sunday school teacher sent us home with UNICEF boxes to collect pennies for a month. I read about the children around the world that UNICEF was helping. I wanted to be part of those children’s lives.

I remember carrying my filled box to Sunday school at the end of that month. My little heart knew something was going to change for the better. It was an empowering feeling, not only for me, but also for those children.

That experience shaped my life in a way that has continued to this day. It’s that same passion that fuels my writing for causes like yours, as you help make the world a better place.

With me, your marketing teams have access to years of professional copywriting experience, as well as hands-on work with for-profits and nonprofits. Whatever cause you are promoting, I guarantee I will be excited. I have a passion for changing the world, just as you do.

You really are making a difference in the world.

I marvel at how many amazing nonprofit organizations have come along, just in my lifetime, let alone those that have been around much longer. I’m equally thrilled with the number of for-profit businesses that support those causes.

Because of this cooperation, we now live in a world where severe problems, like extreme poverty, are actually becoming less. No one thought that was possible, even just a few years ago.

There’s nothing I love more than helping people like you, who want to make the world a better place.

And because you give people like me the opportunity to make a difference in the world, I am offering you a free consultation to see how I might bring my copywriting skills to your next cause campaign. Please contact me to set up a time when we can talk. I look forward to hearing about the cause that is most important to you.

Here’s to a better world!