Blogging Is about People

I love blogging. Writing blog articles is one of my favorite activities for myself and for my clients.

Today I’m working on a series of articles for a client. As I write, I remember why I like blogging so much. It’s because blogging is about people.

When I write a blog article, I think about the people who have searched for that article because they are looking for helpful information.

Who are those people? What is going on in their life that has led them to search for this article? How can I help them with my words?

Once I have that person in my mind, I write as if I am sitting with them and talking about the topic they are searching for. That person matters to me. I want to help them find what they are looking for. I want to commiserate with their pain points and encourage them with simple solutions.

I take the time to be creative in the way I write. After all, that person is giving their time to read the article. I hope they will have a good experience. Maybe they will come away with new ideas or be reminded or encouraged in areas they already knew about.

That’s what blogging is all about. Connecting with people, understanding them, offering helpful tips, sharing relevant stories, and encouraging them in their day. 

Blog writing has other important elements as well. Keyword research is helpful, so you know what people are searching for and how they are looking for that information. The right keywords help people find your blog, so they can read those articles you wrote just for them.

It also matters when you include photos, meta tags, links, and calls to action in your blog article. All those elements help people find your article and improve their experience of reading your blog and engaging with your website.

If you have a product or service that provides the solution people are looking for, don’t be shy in sharing it. While your blog article shouldn’t read like a billboard, there’s nothing wrong in sharing a link to your solution and helping your prospective customer find the relevant product or service page on your website.

If you serve customers locally, you will need to include that information in your blog as well, such as including your locale in the tags or in a few of your calls to action.

All of those technical aspects of blogging are important and need to be included.

But above all, remember that blogging is about people. When you keep people in mind, you will enjoy blogging, your words will connect, you will build trust, and you will remember why you do what you do.

If you’re overwhelmed at the thought of blogging or the time it takes, I can help. Everything I just described, I do the same for my clients as I do for my own blog. Your customers are people who matter to me. I will put myself in their shoes, get to know what they are looking for, and write in a way that connects with them. Talk to me about how I can help you create or grow your business blog.

Happy Blogging!

Writing about Your Corporate Social Responsibility … A First, Easy Step

All the conversations about corporate social responsibility can seem daunting.

Especially if you’re a small business.

Are you supposed to change everything overnight? What will potential clients or customers expect from you? Do you have to carry the weight of the world, when you’re understaffed? Does this really affect you, and what can you do?

I work as a solopreneur. So I understand.

Don’t let this momentum for global change overwhelm you. And don’t be left out. This is your time to shine.

And don’t worry about the world, for a moment. Just think about your own community. I’ll bet you are already making a difference in your town. You just need a simple way to communicate what you are doing.

Below are 5 easy questions to ask yourself. Write a one- or two-sentence answer to each question. Tweak each response into full sentences that make sense without seeing the question. Then post your 5 responses on your website, on a simple page called “Social Responsibility.”

This is a great way to start communicating – to your website visitors, prospects, customers, clients, employees, and neighbors – what you are doing to make the world a better place.

Here are your questions:

1. What is one way your business (or you, as a business owner) has volunteered in your community? (Don’t overthink it; it’s probably right in front of you.) Bonus Question: If you have employees, what is one thing you’ve done to encourage them to volunteer?

2. What is one step you have taken to reduce your company’s environmental impact?

3. Name one thing your business has done to help a nonprofit in your community or region? (Again, look for what’s in front of you.)

4. Describe one simple way you hope your company can make the world a better place.

5. This last question might take a little more time to research, but try it out: Name one step, taken by a larger company in your industry, to bring awareness to a charitable cause or need. How did that inspire you?

Congratulations! You have just created great material to share on your website. And I hope these questions have inspired you to recognize more ways your business is making the world a better place.


Create Interest through Your Online Content

When I visit a cause-related website, I love to read and explore. I appreciate websites with lots of good content.

I especially like to read anything that shows me the impact my donation is making:

• Personal stories, where I can meet people who are overcoming struggles through their own determination and with help from people who want to make a difference.
• Articles that show me the specific ways big problems are decreasing through the efforts of your organization and others like you.
• Step-by-step descriptions that walk me through a particular field project or a day in the life.
• Anything that lets me feel “hands on” with the solution to a big problem that affects people’s lives.

If you can offer that kind of content, on a consistent basis, people will become regular visitors to your website. They will engage with your organization, possibly in more ways than just their monetary contributions.

Your content will help people come to know and trust you. They will start to see your organization as a resource for information about a particular problem and its solutions.

People love to share great content on social media and email their friends with links to your content pages.

Make your content as real, engaging, and insightful as possible. Invite your readers into your world, so they can feel and experience the situations you focus on every day.

Do that, and you will already have people involved as partners in your efforts, even before they decide to donate their funds, time, and social sharing. When they do become involved, you will have their commitment because they have already spent quality time with you, through your online content.

Look at 2-3 good content pieces that have piqued your interest in another organization’s efforts. What is it about the content that really draws you in and keeps you interested? That’s what you need to offer your own readers.