Are your board members and community volunteers helping to grow your nonprofit organization’s blog? If not, this would be a great time to invite them.
Your blog is one of the simplest ways to get the word out about what you do. Your blog also brings interested people to your website. When website visitors find lots of informative and engaging blog posts, they spend time exploring your site, bookmark it, and share your articles.
The challenge for nonprofit organizations is the lack of time to write and publish regularly on your blog. You’re busy serving your cause every day. Who has time to write?
That’s where your board and volunteers come in. They have unique ways of looking at your organization’s activities and sharing the importance of what you do.
Your board and volunteers can write about:
- Why they chose to join in your vision.
- How serving your mission has impacted them.
- Their favorite moments with your organization.
- Highlights of an activity where they have participated hands-on.
- How your organization benefits the community.
- A day-in-the-life reflection.
- Their greatest hopes for your organization and the people or causes you serve.
- And so much more.
If they feel like they don’t know how to write an article, you might suggest that they talk into a tape recorder or make a bullet point list. There are simple ways to get ideas across in writing.
Perhaps you can find a volunteer to head up this project. Maybe someone who loves to write. This volunteer can interview the board members or transcribe and edit their recordings or thoughts. I had the privilege of doing this at an organization where I served on the board. My interviewing project helped me become more involved with the organization in many ways.
This volunteer can also interview staff members to capture their perspectives on the vision and mission. No doubt your staff has a lot to share but may be too busy to write about it. A volunteer can take the time to type up and edit the staff interviews and ask additional questions for further information. That’s another project I participated in, as a board member, and I was thrilled to do it.
Allow your volunteer bloggers to be creative and to reflect their unique style. Do you have an attorney on your board? Let her write her reflections in a legal style. Is one of your volunteers a poet or songwriter? Let him write creative verses for your blog. Moms are often good at capturing and writing in dialogue style. Encourage each person to write in their unique style and voice. That makes for a well-textured and lively blog.
It is amazing to watch a nonprofit organization’s blog come to life when many people get involved and contribute. We are doing this right now with an organization I am involved in, and these guest articles have stirred a lot of interest. Visitors see the activity and different perspectives, and they want to be part of what your organization is doing.
When board members and volunteers are published on your blog, they will share those articles with a whole new audience that you might not have tapped into yet. You will get more article shares from people who know and trust your volunteer bloggers.
If you don’t have a volunteer/board blogging team, start reaching out today. Getting everyone involved in your blog is great for team building and creating outreach momentum. And it just might be fun too!