If you are building your business blog or if you haven’t posted in a while, a great way to start is to create evergreen blog posts. These are the posts that last over time. Just like evergreen trees, evergreen blog posts are always alive and relevant, throughout the year, season after season, year after year. Your evergreen posts are the ones you will often refer people to read.
Working with rescued animals is a full-time job … and then some. I have friends who have worked in rescue organizations, and I’ve heard their stories. I know it’s difficult to think about anything beyond the animals themselves. And that is so important!
But it’s also important that interested people find your website and learn what you do. These might be people who will become foster or full-time pet parents. They might be volunteers willing to give their time and share some of the daily workload. And they might be donors who can refurbish your facilities and give you needed supplies.
One of the most helpful and engaging ways to bring people to your website – and keep them returning – is to create and maintain a blog. I know what you’re thinking: that’s one more thing to do. And you’re not alone. In my online research, I’ve discovered that many animal rescue websites don’t have a blog. I get it! I’ve volunteered with nonprofits myself. It’s enough of a challenge to keep things running day to day. Who has time for a blog?
With all the amazing work your organization is doing in the community, it’s not easy to find time to keep your blog up to date. But your blog is one of the first places people will visit to learn about what you are doing.
How do you keep adding to your blog when you don’t have much time?
Did you know that if you are a nonprofit organization, you can invite bloggers to write in their personal blogs in support of your organization? (If you are a for-profit company doing a market campaign with a nonprofit, you might want to know this as well. It would be a great suggestion to give to your nonprofit partners, and you might have the resources to help them set it up.)
I love writing blog posts. Why? Because I also love reading blogs. I enjoy the experience. As a writer and business owner, I want to create that experience for others. Your blog will also create an amazing experience for your website visitors.
Blog posts are a great way to build relationships with your clients, customers, and prospects. When people read your blog, they connect with you and your business. They get to hear your helpful suggestions. They discover some insights into a problem they are trying to solve.
One of your most effective blog posts is to share a way your clients or customers can do for themselves what you could do for them.
That might seem counter-intuitive. You want them to come to you for help. Why would you teach them how to do it themselves?