Are Your Blog Posts Evergreen?

If you are building your business blog or if you haven’t posted in a while, a great way to start is to create evergreen blog posts. These are the posts that last over time. Just like evergreen trees, evergreen blog posts are always alive and relevant, throughout the year, season after season, year after year. Your evergreen posts are the ones you will often refer people to read.

I recommend that business blogs have at least 10 evergreen posts that you can refer people to read. If you are just starting your business blog, I encourage you to concentrate up front on writing evergreen posts. Those initial 10 posts will give you a solid foundation to build on. When you create evergreen posts, you will know you are spending your limited time on blog posts that will work hard for you and have a lasting impact. Because evergreen content remains relevant over time, those blog posts will need fewer updates. So you can concentrate on what’s timely and new.

Why are evergreen blog posts important? Evergreen content will help you grow your business in many ways. You can utilize evergreen blog posts to:

(1) Give your website visitors a solid overview of your business. The more they learn about your business through your eyes, the more they will feel like they know you and trust you.

(2) Answer many commonly asked questions. You will enjoy being able to refer clients and prospective customers to your online library of evergreen content.

(3) Show prospective clients you care enough to anticipate their needs and their greatest areas of concern. Clients will see you have taken the time to create thoughtful blog posts that address their most common concerns with in-depth insight.

(4) Demonstrate your expertise and thought leadership in your industry. Position yourself as an authority and go-to person when someone needs help in your line of business.

(5) Keep your main web pages from looking overwhelming and cluttered. A few simple links will allow visitors to explore a topic more deeply through your evergreen blog posts.

(6) Educate your website visitors by publishing a current topical post and then saying, “To learn more about this topic, please read ABC article” – with a link to the relevant evergreen post. That way, you don’t have to keep repeating basic information in each new blog post. You don’t have to assume your prospective customers have that basic knowledge. You just write your timely topical post and then link to the relevant evergreen article that gives prospective customers the basics.

(7) Provide great opportunities to link different parts of your website together to create a seamless prospective customer experience.

The more evergreen content you create, the more you will enjoy that last benefit. It is a wonderful feeling when you create a new blog post, and you find five or more posts you can link to from your existing evergreen library. The more evergreen content you have, the more opportunities you will see to add those links.

It’s fun to look at a line you have just written and think, Hmm. I can link to XYZ post that I already published on that topic. Fun and practical too because you are creating a better quality online experience for your prospective customers. With these interconnections, you are making your website look and be active as well.

Your website visitors will follow those links on a journey of getting to know you and your business more deeply. They are more likely to follow those posts to a conversion point, ready to respond because they have already engaged so much with your content. They are also likely to bookmark and share your post with its rich evergreen links.

How do you generate evergreen topics for your blog? You will find a helpful starting place simply by answering the following questions with bullet point ideas:

(1) What are the most common questions you are asked by current customers and prospective customers?

(2) What basic areas of your business do you wish your clients understood better?

(3) What are your clients’ most common pain points? For each pain point, what 3 helpful tips can you give them (without giving away the farm)?

(4) What intro “speech” do you find yourself repeating every time you talk to a new client or prospect?

(5) What areas of your business or industry do clients and prospects probably not know about – but they should?

(6) What wisdom have you learned from working in your industry that you want to share with clients or even with other professionals in your field?

(7) What interesting history, benefits, or other stories behind your services, products, ingredients, or business style can you share with your prospective customers?

Those bullet point answers that you just listed are potential topics for your evergreen blog posts.

If you are just building your blog or starting again after a break, I recommend focusing on some of those evergreen topics right away. Then keep the list handy for the next time you draw a blank for your blog topics. You can’t have too many evergreen blog posts. But you can have too few.

Depending on your blogging schedule, aim to get at least 10 evergreen posts on your blog within a year, even if that means one a month. Sometimes it helps to block off time and write several at once. If you do that, schedule them for posting over time if you need to, to keep a steady posting schedule.

In other words, don’t upload them all at once unless you know you can keep blogging on a regular basis. Consistency of blogging is more important than quantity or frequency. And no one will be able to read them if you upload them all at once. Depending on your blog design, visitors might not even see them if you post them all at once. Spread them out over time. Keep your blog fresh.

Here is one more tip you might find helpful about evergreen blog posts. If you create 20 evergreen posts, it may also be worth the effort to collect and publish them in an e-book that visitors to your website can download for free. I have so many posts on one of my blogs that people have told me they would even pay for an e-book to read my posts in one place, rather than hunting for them. You can find many creative ways to enhance your prospective customer experience and boost your website activity by including a downloadable e-book. And those evergreen blog posts are a great way to gather that content.

If you need help getting started, I offer a writing service in which I interview you to create a list of evergreen topics. Then I write a collection of 10 to 20 posts for you, sometimes with a short follow-up interview for any clarifications that are needed. I’ll help you formulate a plan for which articles to post when, and I will make suggestions for other more timely posts you may wish to write in between. I have also helped my clients turn those evergreen posts and interviews into e-books. I welcome you to contact me for a free consultation.

12 Tips to Make Your Audio Recording “Transcription Ready”

Photo by OpenClipart Vectors at Pixabay

I’ve been transcribing audio files through an online vendor. One of the biggest challenges – and the biggest reason I will turn down a project – is poor audio quality. And I feel for those clients. Whoever takes their transcription projects is going to have a hard time creating a transcript that meets the clients’ expectations. A transcriptionist, no matter how experienced, can work only with the audio quality he or she has been given.

To get the high-quality transcripts you are seeking from your audio or video recordings, here are 12 helpful hints:

1. Speak clearly. You would be surprised how often your voice drops off while speaking, or how many words you might run together when speaking quickly.

2. Be sure all speakers are near their respective microphones. If you are recording a phone call or online meeting, coach all participants to stay close to their mic any time they speak.

3. If you are recording a meeting with more than three participants, ask each person to identify himself or herself each time before speaking. Otherwise, your transcriptionist will not be able to distinguish between speakers. You would be surprised how similar voices often sound on an audio recording. If it doesn’t matter to you that each speaker is identified, then be prepared to see “Speaker 1” and “Speaker 2” each time someone speaks, even if there were three or more speakers on the call.

4. When you submit an audio recording, it can be very helpful if you also submit a list of the first names of the speakers with their proper spelling, along with a vocabulary list of any other proper names that are frequently referred to in the recording. Imagine listening to your conversation and not being familiar with the proper names and locations your participants take for granted. That is what your transcriptist will be dealing with, and his or her best guess may not meet your expectations.

5. If you are using prompts from a printed document as you speak, realize that every time you crinkle a paper, the microphone will pick it up and magnify the sound. Whatever words you were speaking will not be heard in the audio. This goes for any sounds you might make, including dropping something heavy or scraping something across your desk.

When you make those sudden noises near your microphone, it is not only the quality of your transcript that will suffer. You might actually cause physical damage to the transcriptionist’s ears. Professional transcriptionists often use high-sensitivity, noise-canceling headsets that magnify volume. One sudden noise can literally cause irreversible harm to your transcriptionist’s hearing. Please be mindful and careful toward that person who is serving you. You might not have met them, but they are part of your team, and it’s as if they are in the room with you, their ears finely tuned into your every word.

For that reason, also be sure to keep the tone of your conversation level. Avoid sudden outbursts. Please be aware of and honor that person who is tuned in with a high-sensitivity headset, listening closely to every sound in order to help you capture a high-quality transcript of your valued conversation.

6. Minimize background noise. You need to record in a quiet environment for clear audio quality if you hope to receive a good transcript. I have listened to too many interviews that take place at cafes and restaurants. While that might be a great location for an interview, realize that your resulting audio (and transcript) will suffer. If you are depending on that transcript to write a book or a report based on your interview, it will be in your best interest to choose a quieter location.

7. If you’re going to type for note-taking during the interview, test your setup first. I was unable to capture a transcription on an otherwise good-quality call because one of the attendees was typing. The noise from the keyboard obscured the interviewee’s words and made it difficult to follow the conversation. I can’t imagine it was easy for any of the conference call participants to hear and concentrate, either. If you need to type, choose a quiet keyboard, mute yourself, or if possible, have someone else attend the call who will simply stay muted and type.

8. If you are interviewing someone by phone, and the signal is fuzzy, hang up and try again. If you are struggling to hear what the other person is saying, it will be that much harder to hear the audio. Static distorts even the most commonly spoken words, and a professional transcriptionist will not guess at what is said. Instead, you will see “inaudible” stamped throughout your document.

9. Don’t hesitate to ask the person you are interviewing to repeat anything that wasn’t spoken clearly or that was interrupted by static. That repetition will do wonders for capturing those valuable comments on your transcript.

Photo by micaelabustamentefg at Pixabay

10. I’ve participated in many group meetings that were recorded (many of these I often transcribe for those groups). I understand that free-flowing conversation is a healthy part of interaction. But recognize that the more people are talking over each other, the more impossible it will be for your transcriptionist to distinguish what is being said. You will end up with a transcript that has “crosstalk” stamped in those places.

If it is normal banter, that may be fine. But don’t let your most salient comments get lost in the crosstalk. Often participants in meetings need to be coached on not interrupting a speaker. People are so eager to share their thoughts, but it’s also valuable for everyone to listen to each other and honor each other’s comments. You will get a better transcript as well.

11. Don’t press “record” until you are ready to begin your interview, meeting, etc. Transcriptionists begin typing from the first recorded word. If there is a lot of chatter at the beginning, all of that will be transcribed (and much of it will be stamped “crosstalk” or “inaudible”). Since most transcription services charge by the audio minute, you will have wasted your dollars on those initial minutes of chatter.

Because that chatter will be hard to decipher, it will also take your transcriptionist longer to get through that section, and yet your transcriptionist is being paid by the audio minute. So this professional is putting in more of his or her time, with less compensation, to decipher conversation that will not be useful to your transcript.

12. If you plan to make a lot of recordings, it will be worth your time to review your completed recordings along with the transcripts you receive. Wherever you see “inaudible” or “crosstalk” or a time stamp with a guess as to how a proper name is spelled, ask yourself what you might have done differently to make a better quality audio. That will help you receive better results in the future.

The quality of the transcript you receive is only as good as the quality of the audio recording you submit for transcription. Taking the time to create a clear atmosphere with minimal disruptions will result in a better recording and a better transcript. You deemed the conversation important enough to record, so it is worth taking some extra steps to ensure good quality.

Invite Your Board and Volunteers to Build Your Nonprofit Organization’s Blog

Are your board members and community volunteers helping to grow your nonprofit organization’s blog? If not, this would be a great time to invite them.

Your blog is one of the simplest ways to get the word out about what you do. Your blog also brings interested people to your website. When website visitors find lots of informative and engaging blog posts, they spend time exploring your site, bookmark it, and share your articles.

The challenge for nonprofit organizations is the lack of time to write and publish regularly on your blog. You’re busy serving your cause every day. Who has time to write?

That’s where your board and volunteers come in. They have unique ways of looking at your organization’s activities and sharing the importance of what you do.

Blogging for nonprofit organizations
Picture by Geralt at Pixabay

Your board and volunteers can write about:

  • Why they chose to join in your vision.
  • How serving your mission has impacted them.
  • Their favorite moments with your organization.
  • Highlights of an activity where they have participated hands-on.
  • How your organization benefits the community.
  • A day-in-the-life reflection.
  • Their greatest hopes for your organization and the people or causes you serve.
  • And so much more.

If they feel like they don’t know how to write an article, you might suggest that they talk into a tape recorder or make a bullet point list. There are simple ways to get ideas across in writing.

Perhaps you can find a volunteer to head up this project. Maybe someone who loves to write. This volunteer can interview the board members or transcribe and edit their recordings or thoughts. I had the privilege of doing this at an organization where I served on the board. My interviewing project helped me become more involved with the organization in many ways.

This volunteer can also interview staff members to capture their perspectives on the vision and mission. No doubt your staff has a lot to share but may be too busy to write about it. A volunteer can take the time to type up and edit the staff interviews and ask additional questions for further information. That’s another project I participated in, as a board member, and I was thrilled to do it.

Allow your volunteer bloggers to be creative and to reflect their unique style. Do you have an attorney on your board? Let her write her reflections in a legal style. Is one of your volunteers a poet or songwriter? Let him write creative verses for your blog. Moms are often good at capturing and writing in dialogue style. Encourage each person to write in their unique style and voice. That makes for a well-textured and lively blog.

blog writing for nonprofit organizations
Photo by StartupStockPhotos at Pixabay

It is amazing to watch a nonprofit organization’s blog come to life when many people get involved and contribute. We are doing this right now with an organization I am involved in, and these guest articles have stirred a lot of interest. Visitors see the activity and different perspectives, and they want to be part of what your organization is doing.

When board members and volunteers are published on your blog, they will share those articles with a whole new audience that you might not have tapped into yet. You will get more article shares from people who know and trust your volunteer bloggers.

If you don’t have a volunteer/board blogging team, start reaching out today. Getting everyone involved in your blog is great for team building and creating outreach momentum. And it just might be fun too!

Your Book Is a Great Business Card

When people talk to me about writing a book, one of the first questions they ask is, “How much can I earn from my book?”

My answer is, “Assume you will earn nothing.”

Money and income are not good reasons to write and publish. While some authors do have breakthroughs, most books earn very little. Most new authors aren’t ready for the amount of marketing and publicity they will need to do – not to mention the out-of-pocket costs that come with that. Even if they go all-out on book promotional efforts, they are unlikely to see good returns.

While money is not a good motivation to write a book, there is a business advantage – if you are writing about the business you are in. A book is one of the best business cards you can give a potential client. Will it cost you money to give away your books? Yes, of course. But if you are willing to invest in your business, a book is a wonderful business card.

When you give your book to a prospect, they learn a lot about you. They will see that you

  • Take initiative.
  • Are a thought leader in your industry.
  • Have wisdom and experience to share – and are willing to share it.
  • Are able to complete a significant project (a book is not a small thing to put together).
  • Are generous with information – after all, you’ve given this person one of your books.

Books are a better conversation starter than a business card. When you give someone a book, they will find plenty to talk about with you.

You can also give your books as gifts or prizes at events you host or at venues where you are a guest speaker.

If you remember to put your business contact information in the front and back of your book before you print it, that information will be handed to more than the person you give it to. People like to give, lend, and recommend good books to others.

Obviously, you want to use some finesse in giving out your book. You probably don’t want to walk up to a stranger and hand him a copy – although I have a friend who would. But if you keep several copies with you, you’ll be surprised at the openings in conversations that lead naturally to, “Here’s a book you might enjoy reading. I wrote it.”

So, if you are in business and thinking about writing a book, be sure to have the right perspective. Don’t expect a sudden boost in your income – if that happens, it will be a pleasant surprise. But do expect to get a great business card and conversation starter for the next event you attend or lead.

My Formatting Checklist for Self-Publishing Your Book

I’m in the middle of formatting two books for self-publishing – one for a client and one for myself. I thought I would share my formatting checklist while it’s fresh in mind. It’s the details that can make the difference between a “published” book and a professional-looking book.

I have a long history of self-publishing experience, and I am particular about how things are done. It’s possible to take shortcuts, but I don’t recommend it. Creating a book is a lot of work. Don’t drop the ball when it comes to the final stages of formatting your book. You deserve the best!

The following checklist is my minimum to create the quality book I desire. Fortunately, Amazon’s Kindle Direct Publishing has made this much easier and more affordable than when I first started out 15 years ago.

1. Title Page

Be sure your book begins with a Title Page, which contains simply your title, sub-title (if any), and author name, all centered in the page and spaced appropriately. Just list your name. Do not use “By” (on your Title Page or on your book cover), as that will be the first sign of an amateur publication. Your Title Page should be a right-facing page, i.e., on the right side if the book were open.

2. Copyright Page 

The Copyright Page is the very next page, which would be a left-facing page on the reverse side of your Title Page. Space all the way to the bottom of the page and include your copyright text. Center your text. I keep mine very simple:

Copyright © 2018 Janet Lynn Eriksson

All rights reserved.

[Scripture copyright info, if relevant]

ISBN: xxxxxxxxxx

ISBN-13: xxx-xxxxxxxxxx

Unless you want to be your own publisher and purchase your own series of ISBNs, Kindle Direct Publishing (and probably most self-publishing services) will give you a free ISBN. For Kindle e-books, an ISBN isn’t even required.

Where you see (above) “scripture copyright info,” please be aware that if you quote from the Bible, you need to list the copyright info for the particular translation(s) you have used. Visit the website of your Bible translation(s) and you will find a copyright “blurb” that you can insert into your book. You will also find on their website what your limitations are. In other words, your Bible quotes cannot exceed a certain percentage of the total word count of your book.

Note that on Word, you can make the copyright symbol simply by writing (c) and then hitting “Enter.”

3. Dedication 

The Dedication is a page that comes after the Copyright Page, and it should be a right-facing page. Write a short dedication in the center of the page – ideally just a few words and no more than a few lines. The Dedication is optional – only if you want to include it.

4. Table of Contents

The Table of Contents comes next, and again this is a right-facing page. At the beginning of your book, you will have several of these right-facing pages. This means you will need to leave a blank left-facing page in between each right-facing page. If in doubt, stop by your local bookstore and look at how this is done in different books. Be sure you are looking at books from reputable publishers, as they will have produced a book with correct formatting.

Your Table of Contents should make it easy for readers to navigate the chapters of your book. You might include main chapters as well as larger divisions like “Part I” and “Part II.” But don’t get too cumbersome. If you have a lot of sub-titles within your chapters, it’s not necessarily helpful to include this in the Table of Contents. Think about your reader and keep it simple.

I edited and formatted a book for one client whose book contained several hundred one-minute reflections, each on a different page. While I would love to have included a Table of Contents, it would have been 20+ pages long. That’s too much. So his readers have to search a bit to find a particular reflection.

If you are creating a Kindle e-book, it would be helpful to use an actively linking Table of Contents format (such as the one that comes with Word) so that your readers can click on the link and be taken directly to that page. Kindle is very hard to navigate if the Table of Contents does not include active links.

5. Acknowledgments 

Your Acknowledgments (be sure you spell it right, I always have to triple check!) comes next and is also a right-facing page. This page is optional. Many people enjoy the opportunity to thank those who have helped and inspired them in preparing their book. If you don’t want to include this page, that is okay too.

If you plan to write mostly Kindle books (with less emphasis on print books), you might want to skip this page. Kindle readers often prefer to dive straight into the meat of the book. Kindle gives your readers a free preview of a certain number of pages. Reading this preview is often the key that helps readers decide to purchase your Kindle book. They start reading, get caught up in your story, and they want to keep going. When you include a lot of acknowledgments and other preliminary info, this takes up many of the free preview pages. Your readers will get less exposure to the meat of your book, and they might even give up and stop reading the preview.

That being said, it’s your book! You’ve worked hard to write it, and you deserve to include whatever sections you would like. Set it up in a way that pleases you.

6. Introductory Insertions

After the Acknowledgments, you can jump straight into your first chapter if you want. Or you can include a brief introduction or some type of lead-in note. For example, in one of my books I included a separate page that contained the scripture verse (written out in the center of the page) that was the theme of the book. These types of introductory material are all optional. If you choose to include them, be sure they are right-facing pages.

Please be aware that most readers skip introductions. If you can do without an Introduction (and make your back cover copy and Amazon book description do the heavy lifting), then go ahead and dive right into the content of your book. If you still feel that your book needs an Introduction, I strongly encourage you not to label it as “Introduction,” especially if it’s important material that your reader needs to be aware of before beginning to read the book. When the word “Introduction” appears, readers skip!

If you need to include introductory material, just include the content – with no label. You can write an entire introductory section before Chapter 1, with no label, and readers will probably read it, thinking it is a prologue of sorts (but don’t call it Prologue, or they will skip it). Just let the material sit there on its own, and your readers will probably read it, thinking the book has already started. Or you can simply repackage your introductory material and call it Chapter 1.

7. Chapter Titles and Sub-Titles

You will want to format your Chapter Titles and Chapter Sub-Titles using a larger style “heading.” Depending on the formatting software you use, you might have options available to select for this.

If you are using Word, you can use a style heading and sub-heading. This will also help you create active links in your Table of Contents (Word formatting helps you choose what types of headings or sub-headings you want to include in your Table of Contents). I have found it helpful to use a different type of formatting for pages (such as the Acknowledgments and About the Author pages) that I don’t want to appear in my Table of Contents. I only want my chapter titles to appear in the Table of Contents, so those are the only ones where I will use actual style headings.

You can also insert “separators” – such as three asterisks or three diamonds or some other symbol that you select – to break up long content within a chapter. Or use more sub-titles or sub-headings (but be aware that your Table of Contents will probably pick these up automatically unless you set them up manually).

If you want, you can also style your first paragraphs of each chapter (and first letter of each opening paragraph) differently. Look at different samples of published books to see how this is done.

I prefer that each chapter begins on a right-facing page. Chapter One (or introductory page, if you go that route) should begin with page number 1, which means all right-facing Chapter Titles should be on odd-numbered pages. Some publishers do not follow this standard (I know paper is expensive), but it makes for a cleaner and more professional-looking appearance. If you have larger divisions in your book, such as “Part I” and “Part II,” they would also get their own right-facing page.

It is your choice whether you want to write “Chapter One” before the title of the chapter. You can skip that and just write the title itself, or you can write the numeral 1 followed by the title. If your chapters don’t have titles, just write 1, 2, 3, or One, Two, Three. Novels (fiction) usually have just numbers. For non-fiction books, chapter titles help readers know what to expect from each chapter.

8. Fonts, Line Spacing, and Indentations

Your font selection for your chapter content should be easy to read. Think about your reader. What will be the easiest font to keep your reader turning the pages? Some writers prefer serif fonts (like Times New Roman) and others prefer fonts without serifs (like Arial). Likewise, readers have their own preferences. Resist the temptation to use a font (such as a slim cursive font) that looks beautiful to you, but that your readers will find almost illegible or difficult to read.

Personally I use Garamond size 13 font, and I use a multiple 1.1 spacing between lines. I decided on this after many years of experimenting. Ultimately I chose what is easiest on my (52-year-old) eyes. It is not large print, but it is bigger than regular print. I can actually read it while wearing my (otherwise dysfunctional) trifocals.

You don’t want too much spacing between lines, but you want enough that it looks professionally published. I studied a lot of different published book formats before deciding on the line spacing I use now.

Ultimately you have to choose what makes you happy and what you think your readers can navigate easily. Study professionally published books from reputable publishing houses. Try out different options. Share samples with people and ask for their feedback on ease of reading.

Keep in mind that the larger your font size, the more pages your printed book will have. This is not an issue for Kindle, but if you want to offer a paperback version of your book, more pages means the cost of the book will be higher for your readers. Find a happy medium.

Also, your book will look much more professional and be easier to read if you use full justification. The world will not end if you leave your paragraphs on left justification (I did that for one book – not intentionally, I simply forgot, and it was fine). But it just looks a lot better if you use full justification.

While some writers may prefer the block format of paragraphs (such as the format I’m using on this blog article), your book will look more professionally produced if you indent your paragraphs. (It is a stylistic choice, and you can choose what works best for you.) If you do indent, be sure to use an indentation spacing that is appropriate for published books. This is not the typical five-space default tab indent that you find on most Word documents. It is more like a two-space indent, and it looks more professional.

9. Headers and Page Numbers

Before you format your book, I recommend that you study samples of professionally published books to see how they use their Headers. Many of them will show the author’s name on the left Header and the book title on the right header. Others use different variations. Some are in all upper case, while others are not. The font, ideally, should match your page content, and you might need to change the default if you are using Word.

Page Numbers either appear in the upper corners or at the bottom center of the page. If you are new to self-publishing, I recommend looking at what is standard in your genre before choosing your Header and Page Number format. Who are the top traditional publishing houses in your genre? Check their books and see how they set up their Headers and Page Numbers.

Ideally, these Headers and Page Numbers should appear only on content pages, not on blank pages or preliminary pages (like the Dedication Page, etc.). This requires the use of section breaks. To be honest, this is one place where I compromise my standards. Word section breaks are not as friendly as I would like them to be. I rarely have the patience to deal with them. While my Headers and Page Numbers do not appear until my first chapter, they do appear on blank pages between chapters, and I would prefer that they didn’t. (I think I managed to achieve that with only a few books, and it was a frustrating process.) It’s something I have learned to live with.

10. Trim Size and Gutters

You need to format your book based on your chosen Trim Size (the size of your printed book page). I typically use 6 x 9 for non-fiction books, although with some clients I have used 5 1/2 x 8 1/2. Your format also needs to account for the Gutters. The Gutters are the larger space that you need on the inside margin of a page where it will be caught up in the book’s binding. Keep in mind when you open a book, there is a part of the page in the center, near the binding, that you can’t see or read. An extra-long margin is needed for that Gutter, and the Gutter alternates from left to right as you move through the book.

I self-publish with Kindle Direct Publishing, and they provide a free downloadable template for formatting the book according to Trim Size and including Gutter margins. (They even have one template that includes all of the preliminary pages discussed above.) I highly recommend using some type of pre-formatted template whenever possible. In the old days, the early days of self-publishing, I had to do all of this manually, and it was a lot of extra work. Templates and formatting software help tremendously.

11. About the Author

Your book should end with your About the Author page. It should also be a right-facing page. The content should be formatted just as you have done throughout the chapters of your book, with paragraph indents as needed and full justification. Some templates try to center this content, but I disagree with that format. As always, check samples of professionally published books to find the style you prefer.

Include a short bio of what you want your readers to know about you as the author of this book. If you write multiple books, your author bio can change to reflect different genres. It should be relevant to the readers of that book. You can write your author bio in first or third person.

Include your website, if you have one, or some way for your readers to contact you, if you would like to hear from them. You might want to set up a separate email account for this to minimize spam on your regular email account.

You can include your photo. If your photo is on the back cover of your book, you don’t need to include it again on  your author page, unless you just want to. I know many writers who are reluctant to include their photos. Let me encourage you to please share your photo with your readers. They want to see who you are. It helps them to identify with you.

As you write more books over the years, your bio will no doubt change. It is not necessary to go back and update your originally published bios. People grow and change, and readers are aware of that. However, if you want readers of all your books to have your latest contact information, you might consider going back and updating your old published bios. It may or may not be worth the effort, and only you can decide. If you have an active author website with an email newsletter subscription, along with actively updated author pages on places like Amazon and Goodreads, your readers should be able to find you and keep up with your latest publications.

12. Index

Not every book needs an index, but it’s important to be aware of this option and make the right decision. I have edited and formatted books for various business professionals where an index was important for their readers. Word makes this very easy. The index function allows you to select your words for your index, and then Word will automatically scan your book and compile an index.

Learn from Studying the Professional Publishers

The above is my checklist on book formatting. There is a lot of detail involved, but once you go through this process a few times, it will seem second-nature. Admittedly, formatting is my least favorite part of the book preparation process. But it’s necessary, and it is worth the effort when you see your book in print. As you go along, you will find ways to make the process easier for yourself.

My biggest recommendation, as I have mentioned throughout this article, is that you study books that have been published by the best publishing houses. Figure out what makes their appearance work so well. Mimic what you see.

While I am a big fan of self-publishing, I was trained in traditional publishing. I believe all of us who are self-published can learn a lot from those publishing houses that have been producing high-quality books for such a long time. I don’t have their budget, and I know my books will not look like theirs. But I want to do the best I can with what I have. So I still set my standards to theirs and do my best to meet those standards in whatever ways my budget and time will allow.

My Experience with Amazon’s Kindle Direct Publishing

As I have also mentioned, Kindle Direct Publishing has made this process so much easier. I have downloaded the free “Kindle Create Add-In for Microsoft Word,” and this has alleviated many of my formatting struggles. I do need to give a disclaimer – This software is still in beta, and it has made my Word program a little buggy sometimes, even when I am not using the add-in. However, because I intend to do a lot of Kindle publishing, I’m willing to put up with the bugs. Others may not be quite as willing.

At the very least, you can download Kindle’s free template. I’ve made adjustments to my copy of the template over the years, but I still use that basic template for all of my Kindle Direct Publishing books.

When I tell people I publish with Kindle Direct Publishing, the first thing they ask is, “How much does it cost?” Actually, it doesn’t have to cost anything except the percentage they take out of your book sales price. I literally have put no money into this process, and I receive royalty payments like any other published author when my books sell.

There are certainly areas where you can invest if you have the budget. It’s nice, for example, to hire a professional artist to create a customized book cover. That was always one of my priorities when I had the funds. Maybe it will become a priority again some day. For now, I am content to use the free online “cover creator” provided by Kindle Direct Publishing.

You can also invest in hiring an editor and a proofreader (these should be two different people, and my article “Are You Ready for an Editor?” explains why). I used to hire out for those services as well, and today I offer editing services to self-published authors. But when those kinds of services become a luxury, you can still write and publish your book. You can ask people you know to read over your manuscript and give you feedback on areas they found hard to understand, or places where they would have liked to see more details.

My fifth book is about to come out on Amazon, and I have not put anything into the book other than my time in writing it. Granted, I am an experienced writer and editor. But my point is this: the process of self-publishing doesn’t have to cost anything except your time. If you have a story or message to share (and as a Christian writer, you do!), I would encourage you not to let anything stand in your way of sharing it.

12 Simple Questions to Bring Your Organization’s Blog to Life

With all the amazing work your organization is doing in the community, it’s not easy to find time to keep your blog up to date. But your blog is one of the first places people will visit to learn about what you are doing.

How do you keep adding to your blog when you don’t have much time?

Keep it simple.

Answering questions is one of the easiest ways to fill a blog post with useful information that also shows your passion for your work. You can even speak the answers into a tape recorder and have them transcribed quickly. Your answers will sound so natural that your readers will think you are talking directly to them.

There are many questions that lead to great blog posts. Often, those questions are the ones asked by your customers and supporters. Check through some of the inquiries you receive by email. You will probably find good topics for your blog. If one person is curious about something in your organization, others will be too.

If you would like some help in getting started, here are 12 questions relevant to your blog. Answer these 12 and you will have one blog post for each month of the year. You can blog more often (and probably should), but this will help you hold down the fort in the meantime.

Blog Questions:

  1. What is your organization’s mission, and what are 3 specific ways you have carried out that mission in the past year?
  2. What is the biggest problem your organization helps people solve?
  3. What are 3 ways your organization is unique from other organizations in your field?
  4. What is your favorite success that you have witnessed in your organization’s work this past year?
  5. What do you like most about the people you work with? (You don’t have to name names; just describe the qualities, personalities, goals, and atmosphere.)
  6. What is the biggest challenge your organization has faced, and how did you overcome it?
  7. What is one major change/improvement your organization wants to help create in the world?
  8. What are 3 things most people probably don’t know about your organization?
  9. What one thing has surprised you the most about working in your field?
  10. What do you like most about your customers or supporters and/or what are the qualities you appreciate about them?
  11. What is the latest “new thing” your organization has done? (It can be big or small.)
  12. How and why did you get started in this business?

Don’t overthink it. Just answer from your heart. Base your answers on the experiences that come first to your mind. As you answer the questions, just be yourself and speak/write in everyday conversational language.

You will be amazed at how your responses will connect with the people who visit your blog. Your answers will help make your company feel more three-dimensional, more real to them. They will see themselves wanting to get involved with your organization.

And you will have a blog that helps you stand apart online.

Sharing Your Legacy of Leadership through a Book

If you have served in leadership for a while, in any environment (business, family, nonprofit, education, healthcare, military), you have lived through many challenges. You’ve experienced things – good and bad – that you never expected. You’ve learned that encouragement and humility win the day. Probably you don’t regret a moment of this journey, even though some things didn’t turn out the way you’d hoped.

What you may not realize is how much people need to learn from your experiences and from the wisdom you have encountered along the way. They need your words of encouragement. Wouldn’t it be great if those who come after you don’t have to make discoveries the hard way?

One thing I’ve learned in working with leaders is how humble the best leaders are. If you’re the kind of leader I enjoy working with – and I believe you are – you probably don’t even think of yourself as a leader, let alone someone who should be putting words of wisdom in a book. The thought probably embarrasses you and goes against everything you’ve been taught about humility.

But reality is that you are a leader. It’s evident in the way you live, encourage, mentor, empower, and inspire, and by the roles you play in people’s lives.

You have so much to share. I would go so far as to say you have a responsibility to share what you’ve learned, and to teach by example how to lead. We, your readers and future generations of leaders need this!

You may feel like the more you have experienced, the less you know. But it’s your unique leadership experiences and your view of the world that the rest of us need to read and learn.

The world needs your legacy of leadership. It really does. One of the best ways to pass your legacy to others is through writing. Have you ever thought of what a gift your book would be for people who have yet to walk where you have walked?

I have spent 15 years ghostwriting and editing books for leaders like you. Leaders with real heart who have led through the trenches of life, work, home, and community. It has been a privilege to get to know each author and each story. I enjoy recommending these books and buying copies as gifts because I know people will be blessed by them.

To see a partial list of some of the books I have edited, please visit my Testimonials page. I don’t have any financial stake in recommending these books. I’m just incredibly proud of these authors for stepping out and sharing their life and wisdom in a book. If you have been considering writing a book to share your experiences, I hope seeing their books will inspire and encourage you.