I love blogging. Writing blog articles is one of my favorite activities for myself and for my clients.
Today I’m working on a series of articles for a client. As I write, I remember why I like blogging so much. It’s because blogging is about people.
When I write a blog article, I think about the people who have searched for that article because they are looking for helpful information.
Who are those people? What is going on in their life that has led them to search for this article? How can I help them with my words?
Once I have that person in my mind, I write as if I am sitting with them and talking about the topic they are searching for. That person matters to me. I want to help them find what they are looking for. I want to commiserate with their pain points and encourage them with simple solutions.
I take the time to be creative in the way I write. After all, that person is giving their time to read the article. I hope they will have a good experience. Maybe they will come away with new ideas or be reminded or encouraged in areas they already knew about.
That’s what blogging is all about. Connecting with people, understanding them, offering helpful tips, sharing relevant stories, and encouraging them in their day.
Blog writing has other important elements as well. Keyword research is helpful, so you know what people are searching for and how they are looking for that information. The right keywords help people find your blog, so they can read those articles you wrote just for them.
It also matters when you include photos, meta tags, links, and calls to action in your blog article. All those elements help people find your article and improve their experience of reading your blog and engaging with your website.
If you have a product or service that provides the solution people are looking for, don’t be shy in sharing it. While your blog article shouldn’t read like a billboard, there’s nothing wrong in sharing a link to your solution and helping your prospective customer find the relevant product or service page on your website.
If you serve customers locally, you will need to include that information in your blog as well, such as including your locale in the tags or in a few of your calls to action.
All of those technical aspects of blogging are important and need to be included.
But above all, remember that blogging is about people. When you keep people in mind, you will enjoy blogging, your words will connect, you will build trust, and you will remember why you do what you do.
If you’re overwhelmed at the thought of blogging or the time it takes, I can help. Everything I just described, I do the same for my clients as I do for my own blog. Your customers are people who matter to me. I will put myself in their shoes, get to know what they are looking for, and write in a way that connects with them. Talk to me about how I can help you create or grow your business blog.