With all the amazing work your organization is doing in the community, it’s not easy to find time to keep your blog up to date. But your blog is one of the first places people will visit to learn about what you are doing.
How do you keep adding to your blog when you don’t have much time?
Keep it simple.
Answering questions is one of the easiest ways to fill a blog post with useful information that also shows your passion for your work. You can even speak the answers into a tape recorder and have them transcribed quickly. Your answers will sound so natural that your readers will think you are talking directly to them.
There are many questions that lead to great blog posts. Often, those questions are the ones asked by your customers and supporters. Check through some of the inquiries you receive by email. You will probably find good topics for your blog. If one person is curious about something in your organization, others will be too.
If you would like some help in getting started, here are 12 questions relevant to your blog. Answer these 12 and you will have one blog post for each month of the year. You can blog more often (and probably should), but this will help you hold down the fort in the meantime.
- What is your organization’s mission, and what are 3 specific ways you have carried out that mission in the past year?
- What is the biggest problem your organization helps people solve?
- What are 3 ways your organization is unique from other organizations in your field?
- What is your favorite success that you have witnessed in your organization’s work this past year?
- What do you like most about the people you work with? (You don’t have to name names; just describe the qualities, personalities, goals, and atmosphere.)
- What is the biggest challenge your organization has faced, and how did you overcome it?
- What is one major change/improvement your organization wants to help create in the world?
- What are 3 things most people probably don’t know about your organization?
- What one thing has surprised you the most about working in your field?
- What do you like most about your customers or supporters and/or what are the qualities you appreciate about them?
- What is the latest “new thing” your organization has done? (It can be big or small.)
- How and why did you get started in this business?
Don’t overthink it. Just answer from your heart. Base your answers on the experiences that come first to your mind. As you answer the questions, just be yourself and speak/write in everyday conversational language.
You will be amazed at how your responses will connect with the people who visit your blog. Your answers will help make your company feel more three-dimensional, more real to them. They will see themselves wanting to get involved with your organization.
And you will have a blog that helps you stand apart online.